Creative Care and Wellbeing

Our Creative Care model is an innovative entrepreneurial initiative with huge potential to meet the increasing demand for self-directed support and change the way social care is delivered in rural areas.

We work with professional self-employed service providers in the care and well-being sector who offer a wide range of services – everyone from occupational therapists to qualified walk leaders and herbalists.

You can access our fact sheet on becoming a self-employed carer here or if you would like to get support in setting up or developing a business providing care and wellbeing please get in touch at

Through a LEADER-funded project with additional support from RBS Skills and Opportunities fund, GrowBiz Creative Care project identified and worked alongside local health and social care networks in Kinross, Crieff, Comrie, Dunkeld and Birnam. The project' developed innovative ways to help address the crisis in the provision of care and support in rural communities - at a very local level by helping people to set up care and support enterprises and helping communities develop ways of keeping their communities healthy and well.

The project also identified some of the connectors and cross-sectoral opportunities for carers and wellbeing providers to engage with the local Health & Social Care Social Prescriptor, Perth & Kinross Council’s Community Learning & Development Team and Perth & Kinross Association of Voluntary Service.

The project developed from the model pioneered by the Highland Perthshire-based Care and Wellbeing CIC (find out more here), which GrowBiz helped to develop and support with funding from the Scottish Government’s SDS Innovation Fund.